I’m always quite careful about what I say, and how I say it in the “public” remarks of our listing service. I always tell my Sellers’ that this is what will show up on many of the websites that people look at and find their listing. Of course, I enhance all of my listings via REALTOR.com, but this is also the first impression that other agents get about my listing. What is says, can make an agent decide whether to preview my listing or show it. Or if a BUYER wants to see it.
That said, I just have to laugh when I read the following description in our listing service yesterday:
“The Homeowners/Sellers Obligation to perform on this contract is subject to the approval of the Lien Holders. For Any Inspection Buyers Cost. Buyer Must Turn on Utilities. This is a Short Sale.”
Well doesn’t that just make me want to run right over and show that listing?
It certainly sounds like something that came right out of some lender’s legal department, but I mean really? Could we have not put that in the Private Remarks, and really described the home, a condo on the 15th floor of a great Midtown building and at a great price?
Sure, if I am representing the Buyer, I need to know that they will have to pay for the utilities to be turned on for the inspection. Sure I need to know this is a short sale. But all of that could of been in the Private Remarks, and the Listing Agent could of been selling the features of this condo to the prospective Buyer…and to ME!
When I work with you as your Listing Agent, we work together to make sure we have identified all the best features of your home to get the most exposure possible. Even if it’s a short sale, we want to encourage the Buyer to see your home or condo and what is unique about it.
If you are looking to sell your Midtown Atlanta Condo, let’s work together to make sure we get you the best marketing possible! And if you are Searching for a Midtown Atlanta Condo, you’ve come to the right place.
